TV ads are not for the rich, reports today's Times. Emily Steel says TV is watched by the aspirational while the truly wealthy use services like Netflix or HBO on demand. This article may speak to how retailers try to sell luxury items across other channels. Lexus reaches the rich not on TV but rather at events like the US Open and at art museums. The article also observes that most people envision themselves 10 years younger than they are and earning 2x as much as they truly do.