71% of Americans would prefer to buy from an independent retailer
"A 2021 Harris Poll Consumer Shopping Study showed that 71% of Americans would prefer to buy from an independent retailer over a national chain, as long as they were equally convenient and reliable."
~ SpotOn
I believe these survey results. Shoppers want to shop local, but they don't want to sacrifice selection, price, or speed. Consumers will shop with your indie store if you can offer the same selection, price, and delivery speed as, say, Amazon. Is that possible to offer? Rarely, but we have to try and get as close to this as possible.
Our Product Syncing service enables indie stores to offer the same or greater product selection than Amazon for 110 brands. This service also makes our indie stores competitive on price with Amazon. Yet, Amazon often still beats our indie stores with Prime's fast and affordable delivery. We still have work to do. :)