Congrats: 50th Anniversary for the Botanic Garden Pattern
Botanic Garden, a pattern from the brand Portmeirion, is celebrating its 50th anniversary shares Tableware Today magazine. The pattern, which is based on an 1817 herbal book’s illustrations, was unconventional at the time because it came in unmatching sets. Store buyers feared it wouldn’t sell. Fifty years later, the pattern has sold more than $1b and accounts for about half of Portmeirion’s sales. The company’s daughter created the pattern after foraging for designs to place on plates. She had originally intended to put a sea motif on the plates but was serendipitously given the herbal book by a shopkeeper for free.
Portmeirion is a Bridge partner, and the entire 130-SKU Botanic Garden pattern is synced in real-time between the brand and its stores using Bridge’s Product Syncing technology. If you are an official dealer of Portmeirion, we invite you to sync with the brand and this pattern. When you do, the 130 products will appear in your Bridge Store ready to be sold or added to a gift registry.