Alec Baldwin in Glengarry Glen Ross.
At our Bridge seminars, we promote books that will help members of our industry. We often sell the books at cover price. We find that when people buy a book vs. are given it, they are more likely to read it.
We often promote books dealing with e-commerce, including Scott Galloway's The Four.
Team members at our company are reading Jim Collins' BE 2.0.