Bridge Client Mikasa Mentioned in the Wall St. Journal
This weekend’s WSJ shares how Bed Bath & Beyond customers preferred Mikasa over BBB’s private label brands. When BBB couldn’t give customers what they wanted, sales tanked—and the CEO, Mark Tritton, was shown the door.
BBB is not the only major retailer questioning the recent mania to offer private labels. Amazon is walking back its private label brands, but is doing to for another reason: the Department of Justice may be investigating it for anti-competitive behavior.
Bridge is pleased to share that Mikasa has been a Bridge adverting partner for 10 years. Mikasa uses Bridge to help its indie stores sell its full product range.