Is your car becoming a giant App Store?
Today’s WSJ shares how auto makers see your car as an iphone and want to grow via software sales. Stellantis reports that software will makeup $22b/year in sales in 2030 and its making that happen by hiring 3,000 programmers.
In a related article, we learn that GM seeks to make $80b/yr by 2030 via software sales.
The goal of these companies—and their announcements: raise their stock price (often to compete with Tesla), compete on product with Tesla, and generate subscription fees. They want CaaS: car as a subscription.