Bridge allows a brand to load stock to its Bridge account. There is no charge to load stock. After a brand starts sharing stock via Bridge, the brand often wishes to promote the benefits of this service. In this example, Casafina's national sales manager is sharing with reps via an email the importance of real-time stock sharing. He says it is more accurate and saves time.
Steering customers towards in-stock product makes customers happier (no one likes back orders) and boosts sales for in-stock product.
If you are a brand that already shares stock on Bridge, please promote the service to your reps and stores.
If you are not sharing stock yet, please activate this service. Details about the service:
You can load stock manually using an Excel file or you can automate it. For the latter, Bridge sets up a 'digital handshake' with your warehouse or parent website. Either option is free.
You can choose to output the specific quantity of items or simply "In Stock" / "Out of Stock."
If your Bridge account accepts wholesale orders, sharing stock helps retailers measure their expectations about when an item will arrive.
To turn stock sharing on, visit Your Business Account Settings > Brand Settings. There you can activate Stock sharing and select various settings for this feature.