I’m excited to share a new, free service for our stores. Bridge is offering a wholesale ordering service where you can place wholesale orders via your Bridge account. More than 100 brands are participating.
Martin Garding, owner of Lawren's in Huntsville, shared this about Bridge's new wholesale service:
Bridge Wholesale is by far the easiest way to order from our suppliers. It cuts down on mistakes that could occur ordering through other channels. I like that the images and item codes are right there to view. You know you are getting what was ordered. In short, time is money. Bridge Wholesale saves you time.
Laura May, owner of The Ivy House in Dallas, has this to say:
I absolutely love being able to order online with Bridge Wholesale. The online process allows me the convenience of placing orders at any time of the day. Thanks to Bridge's system, I make fewer mistakes entering SKUs. By reducing my phone call and email transmissions, Bridge frees up valuable time.
Using my 20 years of experience in the retail industry, I designed Bridge Wholesale to offer the best features. For the last five months, brands have been using Bridge Wholesale in a ‘beta’ mode.
Our findings:
Bridge Wholesale saves time. It’s 2x faster than other wholesale services. Retailers can place an order in 3 steps instead of 7 steps.
Bridge Wholesale is more accurate. Retailers can much more easily find the correct items they want to buy.
Retailers like the experience because it's just like their Bridge Store. If you can use your Bridge Store, you can easily shop via Bridge Wholesale. It's the same easy interface.
Bridge Wholesale is intuitive. If you want to buy from a brand, just browse to that brand on your Bridge and start there.
How it works:
To use Bridge Wholesale, simply visit your Bridge Dashboard. Then scroll down to the area that says "Your Wholesale Orders."
You can shop from brands for which you're approved. In the example shown, the retailer is approved for 70 brands.
You can also start your wholesale purchase on a brand's page. In the example shown, a retailer is on its Casafina home page and is logged in. In the upper right, the retailer can click "Place Wholesale Order."
When you click a wholesale order link on your Bridge account, you'll be taken to the brand's Bridge account. You'll make the purchase on the brand's Bridge account.
The brand will invoice you for the order.
Once you place your order, you can view the order and other orders all on one page on your Bridge. There's no need to search emails or log in to different brand sites.
We love sales reps. We keep sales reps in the loop. (Other services try to cut out the rep and keep the rep's commission.) If your store has a rep assigned for a brand, we email your rep an alert when an order is placed via Bridge Wholesale.