There’s a massive retail and in particular shipping war going right before our eyes: Walmart and Amazon are trying to out deliver each other. Why? Quick delivery + Massive selection = Retail Success in 2019 and beyond
I believe the future of retail is about big selection and quick shipping / pick up. The ‘interface’ to manage these features will be a shopper’s mobile phone. To support this belief, I designed our new software to meet this trend. You’ll notice in our new 2.0 Bridge software that we display in the upper right text that says “Shop [X] Products & Gifts.” This design feature anticipates that customers are increasingly picking stores with greater selection.
Bridge has spent 10 years getting 120 brands to help retailers offer massive online selection.
But Bridge can’t do it all for you: your store has to offer free shipping. The majors are offering it, and even offering it on next day delivery. You have to accept smaller margins going forward.