Main Street has been under fire for decades, shares today's Times. Going back to the 1930s, indie businesses have been competing with larger businesses that buy in bulk and are better connected to the global supply chain. In fact, MSRP pricing was started in the 1930s to help mom and pop stores fight back against growing chain stores.

Notably, the story's headline of the "Myth of Main Street" is misleading. The story acknowledges that Main Street existed, it's just that its been under fire for longer than many realize. I'm not sure why the writer chose the word myth.
The author also says that wanting Main Street to survive is impossible and is not worth fighting for. However, I will remind us that the Times often asks us to fight for ending poverty and climate change, yet those too are impossible goals. Why does the Times not see Main Street as worth fighting for?

Bridge asks: What can we do as Main Street to offer the same advantages as big players?

Read the full story here:
https://www.nytimes.com/2017/04/08/opinion/sunday/the-myth-of-main-street.html

Tags:
Small business Main Street trump msrp

View Post on Shop Local