Today, Shopify emailed me asking me to choose one of its paid plans. My free trial with it is expiring. As you may recall, last week I setup an online store to check out the service in order to compare it to Bridge. (Please read my review of Shopify here.)
What I find interesting is that most services offer a free account. A free account often lets you enter a limited amount of products. Shopify does not offer a free account. It offers a free 14-day trial. Thereafter, plans start at $29/month.
Even its basic $29/month plan doesn't offer much. You can read my previous post about this here. The $29/month plan lacks basics such as easy product management, gift cards, reviews, and more. None of its plans include a bridal or gift registry. Meanwhile, Bridge offers all of these features for free as part of its free plan. Shopify also limits the number of staff members that can use it. Bridge offers unlimited staff members.
I then compared Bridge's paid plans to Shopify's. The constant factor with all of Shopify's plans is: they give you an empty store that you have to pay an employee to fill and maintain. With Bridge's Smart Products, your online store has products that are maintained by the respective brand. As such, your Bridge store is saving your business time and money by not requiring you to maintain 1,000's of products. In addition, you're boosting your SEO and Google ranking because your Bridge site has so many products on it. I can't see how Shopify's empty store with no gift registry is worth $29/month or $79/month or $299/month. Oh, and to make their service even more expensive, on top of their monthly fee, they take a percentage of each sale.