I thought of this question after reading about a similar project in this week's Wall Street Journal. The writer Joanna Stern asked how someone can setup a new, informational website quickly. (Please find the WSJ article here.)
The writer picked Squarespace as her favorite. If I could, I'd like to ask the writer Ms. Stern to do the same test amongst online bridal registry store providers.
In under 30 minutes, a retailer can open a Bridge gift registry store that is pre-populated with 50,000+ products. Behind the scenes, we are connecting the retailer with 100s of brands and sales representatives. There's not another service that offers this convenience. Retailers that pick Bridge save massive amounts of time and money.
Bridge retailers also receive weekly emails with price changes and a list of best sellers.
Using Bridge's Library tool, Bridge retailers can share large files between each other.
Like Squarespace, Bridge registry starts at $8/month.
I reviewed Squarespace's website. While it does offer e-commerce, Squarespace does not appear to offer a gift registry as part of this. And even if it did, it would be a gift registry that puts 100% of the maintenance on the retailer's shoulders. Bridge offers retailers a gift registry and one that is largely maintenance free.
Due to this, some retailers choose Squarespace to present their informational pages and choose Bridge for the online store and gift registry portion.
A note about informational web pages: most purchasing decisions start at Google and therefore content is king–not how pretty a template is. To a store that is looking to setup an informational website, I'd recommend first considering how the service enables it to create and manage content on its website. If the content is time consuming to maintain, interest will die quickly. Choose a platform that offers content creation solutions and even automates content creation. Remember: the world's most popular website is Facebook...a straight-forward, not pretty template. Why is Facebook king? Connections + Content.
Ms. Stern's article also highlights customer service. Bridge customer service includes: telephone, email, and live chat.
Setup a gift & bridal registry in a few minutes here:
http://www.bridgecatalog.com/self-updating-registry-example.cfm
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Open a gift registry quick wsj squarespace facebook Joanna Stern
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