Your Shop Local Store has a new feature: Your brand can offer sponsored products to drive product performance via the "Sponsored Products" service. This service promotes your brand's products on Synced retailers' Shop Local Stores and will be promoted to shoppers, registrants, and store owners.

The ads only run on retailers' sites that already sell your brand. A brand can’t run ads on retailers' sites that don’t sell its brand yet. This feature will be available in the future.

The products advertised are relevant to what is being viewed. For example, if a shopper is browsing trays, a brand’s trays will appear in the "Sponsored Items" section. This makes the ads relevant and more likely to be clicked.

Tracking Performance:
Brands that participate in the service receive a dashboard showing their advertising performance, including:

• Number of Retailers Displaying Your Ads
• Total Clicks
• Clicks by Merchants
• Clicks by Registrants
• Clicks by Shoppers
• Views
• Purchases
• Registry Additions
• Number of Products Added to the Number of Registries
• Clicks per Month
• Clicks per Store
• Clicks per Product
• Clicks per Week

Access the Dashboard:

1. Log in to your Shop Local.
2. Roll over Network, then click Advertising: Products.

Service Benefits: 
Sell more, get more products added to gift lists, and promote your brand.

Example:
Sponsored items appear at the bottom of a product's Details page on a retailer's Store: 
https://www.theivyhouse.com/details.cfm/c/52/s/904/Bowls-Individual-Servings?&ProdID=88014&7_75-Coupe-Bowl 

Cost: 
Performance-based. $0.02 per product click. You'll be billed the month after service is provided.

How to Activate:
To activate product advertising, please email brands@bridge.org.