New Feature: AI and Google Code Added to Your Store—Increasing Your Sales Leads ~ By Danish Mohiuddin at Bridge in New York, NY

New Feature: AI and Google Code Added to Your Store—Increasing Your Sales Leads

We’ve added embedded-structured and machine-readable data to your Shop Local Store to send you more customers from ChatGPT and Google

Danish Mohiuddin @ Bridge
April 30, 2026 • 11:18 AM

ChatGPT search result for “What brand products does The Ivy House sell?” ChatGPT can easily discern what brands the merchant sells because Shop Local has embedded a structured list of your brands and their product collections, which AI tools can better understand.

Claude search result for “Does The Ivy House offer a gift registry service?” <span style="font-size: 1rem;">Claude can easily discern the merchant offers a registry service because Shop Local has embedded structured data to the merchant's website and it contains information about merchant's gift registry service, incentives offered, store location, and more.<br></span>

Claude search result for “Does The Ivy House offer a gift registry service?” Claude can easily discern the merchant offers a registry service because Shop Local has embedded structured data to the merchant's website and it contains information about merchant's gift registry service, incentives offered, store location, and more.

Google search result for “Pickard Georgian gold dinner plate near me”. Google knows where local merchants are that sell this product because Shop Local provides to Google the product and store’s location in the web page’s schema.

Code example: Your Shop Local Store’s structured data. It contains information that also appears across your website, but this dataset specifically highlights information about your store’s services. It uses specific attributes that AI tools can easily interpret and use when generating answers. For example, the “serviceType” attribute has a value of “Gift Registry.” This is a standard attribute used in this type of schema across the web. AI tools and search engines are designed to recognize which attributes belong in each schema and can quickly use this information, rather than having to extract it from different parts of your website.

Code example: This example shows structured data for a product. It contains information about a specific product and includes the product details page URL, which helps direct users to your Shop Local listing. It also provides details such as the product’s category, brand, pricing, and inventory status. This information helps improve relevance matching when users search for similar products and allows search engines to display key product details directly in search results.

New Software Features & Updates

New Feature: AI and Google Code Added to Your Store—Increasing Your Sales Leads

We’ve added embedded-structured and machine-readable data to your Shop Local Store to send you more customers from ChatGPT and Google

Danish Mohiuddin @ Bridge
April 30, 2026 • 11:18 AM

Your Shop Local store has an updated feature: We’ve upgraded your SEO by adding embedded structured data. This is machine-readable data built into your website that helps AI tools and search engines better understand your content.

Structured data helps AI tools and search engines understand key details about your store, including:

Active product listings
Location and hours
Associated brands
Product collections and departments
Top gift items
Public registry data (registrants’ names, registrants’ gift list items, and event information)

It helps expand your online visibility and can drive more traffic to your store. It also includes URLs that link directly to specific pages of your Shop Local website. AI tools like ChatGPT and Claude may use this data when generating answers, helping them better understand your store. They may also reference your content with links that lead users back to your Shop Local website.

This data can also improve how your store appears in Google search results by enhancing indexing and relevance matching.

Let’s dive deeper into some real-world examples to see how this update helps your store reach more shoppers via AI and Google Search.

ChatGPT Search: “What brand products does The Ivy House sell?” — When someone types a question like this into ChatGPT or Claude, AI tools look for structured, machine-readable content they can interpret. Because we now embed a structured list of your brands and their product collections, AI tools can better understand the inventory you carry for each brand and may display results from your store.
Claude Search: “Does The Ivy House offer a gift registry service?” — Claude can also use your Shop Local store’s structured data to return responses that contain relevant information about your services and links to your online store.
Google Search: “Pickard Georgian gold dinner plate near me.” — Google features an “AI Overview” for certain searches, which can incorporate structured data from your website. Google’s traditional search results can also use this data to more precisely match your products to relevant searches, helping to improve your store’s visibility.

To summarize, AI tools and search engines don’t browse the web the way people do — they rely on structured data. We’ve added that structure across your store, from your homepage to product pages to gift registries. This data is invisible to shoppers but highly valuable to the tools that drive traffic to your site.

You can use this free LLM Content Visibility Scanner tool to see how well your website’s content can be discovered and understood by AI tools.