The original drawing imagines two buckets of products using two different services. From those two buckets, a wedding registrant builds their gift list--thereby making two subsequent buckets. The end result shows that Shop Local's larger buckets generate 10x more orders for a merchant. I converted this concept into a simple line chart.

The original drawing shows two buckets of 100 customers starting on two different e-commerce services. From those two buckets, the shoppers proceed through the respective checkouts. At each step, each service loses some shoppers. The end result shows that Shop Local's checkout keeps more of the shoppers along the way--thereby producing 4x more orders for the merchant. I then converted this concept into a simple line chart.