Today’s Wall St Journal has two articles that help explain the changing retail landscape. People used to go to stores for inspiration and direction on what to buy—but now use Instagram, TikTok, and other digital media. Once they get inspired online, they can buy online, often from the brand with a 10% off coupon and free shipping. 

To capsize a ship, you don’t need a tsunami to hit it—just poke holes in it and over time it will sink.  This ship is traditional retail.  

Our job is to build a newer, better ship.  We help brick-and-mortar shops inspire shoppers online, team up with influencers, and offer great online shopping features. We need to meet shoppers where they are, which is often on the mobile phone.