A friend shared a meme image about the seven levels of watch wealth. This made me wonder what the seven levels of wedding registry wealth would be compared to watches. 

I also asked my colleagues to create their own registry wealth spectrums.  They came up with very clever metaphors! 
 

The 7 Levels of Wedding Registry Wealth

Jason: Watches

1. No watch: No registry. Your customers register at other retailers--giving them their business.   
2. Wall clock: Customers ask about a service, but you reply that you do not offer one online--only in-store.
3. Swatch watch: You offer an in-store and online registry service, but don’t promote it or invest resources. Few people register.
4. Apple watch: You offer a registry service, promote it, and invest resources. You handle 12 wedding registries a year. Each registry generates $1,000. You generate $12,000/year.
5. Omega watch: You handle 24 wedding registries a year.  Each registry generates $2,000 on average. You earn $48,000/year.
6. Rolex watch: You handle 96 wedding registries a year (8 per month).  Each registry generates $3,000 on average. You generate $288,000/year.
7. Richard Mille watch: You handle 192 wedding registries a year.  Each registry generates $4,000 on average. You generate $768,000/year from wedding registry sales.

Aimee: Diamonds

1. No diamond: Do not offer wedding registry
2. .5 carat: Offer wedding registry with no online service
3. 1 carat: Wedding registry with Shop Local but do not use tools to grow sales
4. 2 carat:  Handle 4 registries, but none are linked to your Shop Local account properly.
5. 3 carat: Handle 16 registries producing $2k each. Grow business to $32k a year.
6. 4 carat:  Grow to 50 registries a year. Hire associate to handle online sales & monitor checklists.
7. 5 carat: Handling over 100+ registries. Incentive offerings prove fruitful. Reviews are all 5 stars. Registrants & customers are happy.
    
    

Jordyn: Cups

1. No cup: No registry offered.
2. Styrofoam cup: Registry service exists in-store, but not online. Manual processes (printed paper or spreadsheets) are the only option. Customers have to ask because there is little promotion.
3. Plastic party cup: Registry service is available online and in-store, but the online registry has poor visibility (little SEO), is hard to find on their primary website, and has little to no promotion. Few people register.
4. Everyday ceramic mug: Registry service is available online and in-store, and is promoted; however, the online registry service is difficult to place orders (extra steps), takes a lot of time to manage, and offers no additional incentives. About 12 wedding registries per year.
5. Stemless wine glass: Registry service is powered by Shop Local. There is a link on your primary website, making registries easier to find and purchase from (and boosts SEO). The registry service saves time with built-in tools to make promoting and managing easier. About 24 wedding registries per year.
6. Crystal cocktail glass or artisan mug: Registry service on Shop Local gains more traction and loyalty, as more registrants are adding a direct link from their wedding website to their registry. Registrants are completing the 5-step incentives, providing referrals to the store, and completing their checklists. More items than before are being handled by Syncing Brands. About 96 wedding registries per year.
7. Hand-cut crystal champagne flute: Online website and gift registry are both completely powered by Shop Local. Registry service is actively promoted in-store and on social media, and is listed on page one of Google with little time or effort. Events and local partnerships are made to support the community. Majority of items are being handled by Syncing Brands. About 192 wedding registries per year.

Abby: Basketball

1. Not playing: No registry offered.
2. Local pickup player: Offer only an in-store registry.
3. Unknown high school player: You list your registries online via your primary site, but customers can't buy from a registry online; they still have to call to place an order.
4. College walk-on: You offer a registry service via Shop Local but aren't getting new registries.
5. D1 college starter: You start using your built-in marketing tools to promote your registry service in-store and on social media. You also have a link on your primary site.
6. WNBA/NBA rookie: Your store is handling 2x the number of registries than before. You're focused on getting registrants to complete their 5-step bonus to get more traffic to your site.
7. WNBA/NBA all-star: Your store is handling 4x the number of registries than before. You completely switched your website to Shop Local, are promoting your registries daily, and are offering new incentive sign-ups.