Last week at the trade show in Atlanta, I explained Shop Local to Dustin at Inedra, an organization that uses technology to support indie stores. In order to ensure he understood it, he explained my service back to me. He said we’re like a sales funnel that sits over the retailer’s business. I liked this analogy and sketched it today over breakfast.
While at the show I also explained to a friend the steps a retailer often has to take to setup an online store. I sketched out this explanation, too. We help indie stores skip tons of time-consuming and expensive steps and get an online store in minutes instead of months.