NEW YORK, NY — June 9, 2025 – Shop Local, the innovative e-commerce and wedding registry platform empowering indie retailers, announced today the addition of world-renowned brand, SMEG, to its growing platform. This latest addition marks a significant expansion of Shop Local’s premium product offerings into the kitchen and home appliance markets and reaffirms the company’s commitment to supporting local retailers through cutting-edge technology.

Shop Local now works with over 110 leading tableware, giftware, and lifestyle brands, including household names such as Juliska, Le Creuset, and MacKenzie-Childs. Some other key partners include JK Adams, Baccarat, Costa Nova, Herend, Michael Aram, and Vietri. The platform now features over 71,500 products, with thousands more added every month.

“This new partnership will help us grow sales for the brands and their independent retailers—especially in the wedding registry market,” said Jason Solarek, Founder & CEO of Shop Local. “We handle 90,000 wedding registries, and this partnership will help SMEG move more wedding registry sales via their authorized dealers.”

Founded in 2007 and based in New York, Shop Local enables brands to share product data and inventory in real time with authorized retail partners. Its Syncing technology eliminates the inefficiencies of static spreadsheets and Dropbox folders by populating each retailer’s online Shop Local Store with a brand’s full product catalog—automatically and seamlessly.

With Shop Local, brands only need to load a product once for it to appear across their network of independent retailers, each with their own customized storefront that serves their unique customer base.

By using Shop Local, an indie store:

• Avoids $36k a year on average on website labor due to Shop Local's Syncing automation service.
• Often brings in another $72k a year in wedding registry sales due to Shop Local.
• Ranks 7x higher in Google.
• Uses Shop Local’s checkout, which requires 70% fewer clicks and is thereby 70%+ faster.
• Reports an 18% sales boost.
• Gains $6,500/month in registry orders.

Shop Local is the only: 

• Service to offer merchants (e.g., retailers, gift shops, etc.) an Online Store with a Wedding Registry service built in.
• Service to offer merchants an online store with Wholesale Ordering built in.
• Service to offer merchants an online store with Product Syncing built in.
• Service provider dedicated to supporting brick-and-mortar, Main Street indie shops.

To learn more about joining Shop Local as a brand or retailer, visit http://www.shoplocal.org.