Stuck in a rut?  New to the wedding registry industry?  

Try out some of these ideas to grow your registry business.  

Build Strong Partnerships

• Collaborate with wedding planners, bridal salons, local wedding venues, photographers, and other vendors to create a network of industry partners.
• These are the first stop on a registrant’s wedding to-do list.
• These partnerships can lead to referrals.

Identify Your Registrant Audience

• Are you targeting young couples, second marriages, or perhaps LGBTQ+ weddings?
• Do you want to offer formal or casual china, home décor, serving pieces, furnishings?
• Understanding your audience will help you tailor your offerings to meet their specific need
• Share testimonials, wedding tips, and inspirational content to engage your audience.
• Show couples who have registered with you / and what they’ve registered for.
• LINK to your registry website – CRITICAL.

Utilize Social Media

• Share testimonials, wedding tips, and inspirational content to engage your audience.
• Show couples who have registered with you / and what they’ve registered for.
• LINK to your registry website – CRITICAL.

Host Events & Workshops

• Organize events and workshops for engaged couples, such as bridal expos, registry nights, or gift-giving seminars.
• Utilize sales reps for FREE manpower. They can bring extra product, provide knowledge, and possibly help cover some expenses.
• These events will build your store’s awareness and your expertise on all things wedding registry and tabletop.

Utilize Shop Local Tools

• Use built in marketing tools to promote your registry service.
• Offer incentives for sign ups and registry completion steps.
• Utilize the Leaderboard to make sure you are stocking the top wedding registry items and brands.