With tariffs on people’s minds, indie stores need new levers to attract customers. 

Your Online Store has a built-in solution to entice new customers: a newsletter discount feature. 

How It Works

• You can turn it on and see the discount (coupon) amount you’ll offer   
• For example, you can offer 10% off when one signs up for your news.

Our Insight

• Many retailers and brands are already offering this newsletter discount.
• In our research, we found that 37% of the top 30 tabletop brands offer a discount for signing up for a newsletter.
• When a store doesn’t offer a discount, it’s at a disadvantage. Learn more about brands that offer discounts here: https://bridge.myshoplocal.com/news.cfm/24484/Attract-Customers-by-Offering-Newsletter-Discounts
• Therefore, we highly encourage using this feature. It’s a powerful way to increase sales—plus it helps you communicate long-term with a customer.  And, it helps your business weather the tariff storm.

How to Turn on Newsletter Discounts
If you wish to offer a discount on your Shop Local Store for signing up for a newsletter, please follow these steps:

1. Log in to your Shop Local account.
2. Hover over Management at the top of the page. From the drop-down menu, under "Business Profile & Settings," click Online Catalog & Store.
3. In the "Newsletter Sign Up & Incentive Discount" section, you'll see two drop-downs.
   • Set the "Promote signing up for a newsletter on your home page" to "Yes."
   • Use the "If "Yes" above, offer a one-time discount on a purchase when signing up for the newsletter?" drop-down to set your discount percentage. You may update this to 10%, 15%, or 20%.
4. Scroll to the bottom of the page and click Save Your Changes.

Learn more:
https://bridge.myshoplocal.com/news.cfm/24484/Attract-Customers-by-Offering-Newsletter-Discounts