In this example, we imagine 100 potential customers start on an online store's home page and wish to give a wedding gift online. On the store not using our software, 10 out of 100 customers will complete a gift-giving checkout. On the store using our software, 40 out of 100 customers will complete a gift-giving checkout—a 4x gain.

Details:

Indie Store Does Not Use Shop Local Gift Registry Service...

• 100 customers start on the retailer's home page —>
• 85 customers make it to the registrant's wedding gift list —>
• 60 add a gift to their shopping bags —>
• 10 complete the checkout (aka 10 orders placed) —>  
• Only 10% of potential customers are kept (90% lost!) —>  
• 😞 Unhappy bride, unhappy store owners, unhappy brands, and unhappy sales reps
   

Indie Store Uses Shop Local Gift Registry Service...

• 100 customers start on the retailer's home page —>
• 95 customers make it to the registrant's wedding gift list —>
• 80 add a gift to their shopping bags —>
• 40 complete the checkout (aka 40 orders placed) —>  
• 40% of potential customers are kept —>
• 😄 Happy brides, store owners, brands, and sales reps

Results Due to Using Shop Local...

• 4x more sales —>
• 4x happier brides, store owners, brands, and sales reps

FAQ:

Why do more customers  find the wedding registry list using Shop Local?

Shop Local's online store is designed for gift giving and registry services. Other software is not. For example, Shopify's primary purpose is not gift giving. Shopify does not make gift registry software—one must use a third-party app.

How our Store speeds gift givers a registrant's wedding gift list:

• A customer can search in the store's search field for the bride's name, and our software will show the registrant's list. In other software, no results will exist because the search only searches products (not registry lists).
• On our Store, the gift registry service is very easy to find. We promote the link at the top of the online store. In other software, the gift registry page is often hard to find. This causes customers to leave the site without giving a gift.
• On our Store's gift registry home page, we show all the registrants. This helps shoppers find a couple. Other software often does not show registrants on the registry home page—it makes the shopper search by name.

Why do more customers  complete their checkout using Shop Local?

• We show the couple's wedding picture in each stage of the checkout process. We use the wording that is tailored to gift giving. For example, we say "your gift" instead of "your purchase."
• We show the brand's logo next to most gifts. This increases the perceived value of the gift and motivates checkout.
• We show a banner that assures customers they can change their mind about the purchase after they give a gift. There is a window of time to make changes to a gift.
• Since Shop Local's online store is designed for gift giving, our checkout has features that gift givers want. We make adding a gift note easy, we allow a wedding gift giver to say if the gift is for a shower, and we help the gift giver navigate picking up the purchase if they choose that.