Indie Store Does Not Use Shop Local Gift Registry Service...

• 500 products offered online —>
• 5 products added by bride/registrant to their wedding registry list —>
• 🎁 1 order —>  
• 😞 Unhappy brides, store owners, brands, and sales reps
   

Indie Store Uses Shop Local Gift Registry Service...

• 5,000 products offered online —>
• 50 products added by bride/registrant to their wedding registry list —>
• 🎁🎁🎁🎁🎁🎁🎁🎁🎁🎁 10 orders —>
• 😄 Happy brides, store owners, brands, and sales reps

Results Due to Using Shop Local...

• 10x more products offered online —>
• 10x more products added by bride/registrant to their wedding registry list —>
• 10x more sales —>
• 10x happier brides, store owners, brands, and sales reps

FAQ:

Why does a retailer that does not use Shop Local have fewer products on its website? 
A retailer that does not use Shop Local is solely responsible for adding and updating products on its website. Labor is expensive, and it often costs a retailer $1 in labor to add a product to a website. A retailer is reluctant to add products it is not sure will sell online.  Also, once the product is added to the website, the price may change. If the price goes up, but the product’s website price isn’t updated, the retailer will ‘lose’ money and receive a smaller margin. 

Since it’s costly to hire someone to add products to a website, a retailer often adds the bare minimum for the product, such as its name, price, SKU, and one picture. Customers these days expect a much more robust product profile, including multiple product pictures, dimensions, a description, care & usage instructions, and stock availability. This information is often missing on an indie retailer’s website.  
 

Why does a retailer that uses Shop Local have more products on its website? 
The retailer has more products because the retailers’ brands are maintaining their respective products behind the scenes. The brand is syncing its entire product catalog with the store, and each product has complete information. Therefore, the retailer (and shopper) are not only receiving more product choices, but each product itself has more complete information. 

Shop Local’s software syncs 40+ data points between a brand and a retailer. This gives the shopper thorough information and confidence to make a purchase. The brand’s products have 360°, complete information, including: 

• Product name
• Price
• SKU
• Multiple product pictures
• Dimensions
• Description
• Care & usage instructions
• Stock availability 

This robust data helps the retailer rank higher in Google. For example, a shopper may Google "white dinner plate made in France", and an indie retailer's Shop Local store will be found. A store not using Shop Local will not be found because it didn't specify that the plate is made in France.

Why does a retailer choose Shop Local?
Shop Local helps indie retailers go from selling 🎁 gift to selling 🎁🎁🎁🎁🎁🎁🎁🎁🎁🎁.