We’re seeing all major wedding registry merchants, such as Amazon and Zola, offer a post-registry completion discount. We tracked 11 major retailers and found their discounts ranged from 10% to 20%—with the largest, most successful players offering the highest (20%).
 

Post-Registry Discount/Retailer:

• 20% Amazon
• 20% Bloomingdale's
• 20% Zola
• 15% Anthropologie
• 15% Crate & Barrel
• 15% CB2
• 15% Target
• 10-20% Macy's
• 10% Pottery Barn
• 10% West Elm
• 10% Williams Sonoma

Results recorded February 24, 2025. Results may vary with time. 


Action Needed By Your Store:
We suggest your store start by offering a 10% post-registry discount. You can increase it later as you wish.

Example:
Gaines Jewelers, a premier jewelry store and gift shop in Lakeland, FL, offers registrants a 20% discount.  
View Gaines Jewelers' registry page promoting the discount: 

https://www.gainesjewelersregistry.com/registry.cfm

View more examples of retailers that offer a 20% discount:

https://www.fragilegifts.com/registry.cfm

https://www.livewithitbylorahobbs.com/registry.cfm

https://rhodes.myshoplocal.com/registry.cfm

Benefits of Offering a Discount:

• Get more registrants.
• Each wedding registry brings your store $3,200 in sales on average.
• Better compete with popular registry providers. Don’t lose orders to them.
• The discount is valid for the registrant—not the gift giver. You don’t give the discount on orders placed by the gift givers.
• The discount is only valid after the wedding.
• The discount is only valid on items on the wedding registry list.
• You can exclude the discount from being used on certain items and brands.
  • As a reference, please see Zola's exclusion list: https://www.zola.com/wedding-registry-completion-discount.
  • Please see Macy's terms and exclusion list here: https://www.macys.com/s/promotional-details/registry/?updated&tagid=4453610&tagid=1030502_02_03&ctype=G.

Where Will Your Discount Appear?
When you offer a discount, the discount will appear on:

• Your registry home page.
• The registrant’s Overview page.
• Your Registry Benefits page.

Start Offering a Discount:
Here are the steps to offer a post-registry discount via your Shop Local service: 
https://www.shoplocal.org/help-center.cfm/669/Registry-Incentive:-Post-Wedding-Discount-