Brick-and-mortar stores forced to adapt to online world

The Wall St. Journal shares how retailers are adapting to growing online purchasing.  Some big-box stores have been able to resist adapting to online selling, including T.J. Maxx, Marshalls, HomeGoods, but their business model is unique. They buy massive amounts of goods, often in China, at massive discounts, then display them barely unboxed in warehouse-size spaces.  

I wrote an article for Tableware Today this past summer that encourages indie stores to jump on growing their e-commerce sales. They need to act now because I predict 70% of wedding gift giving will be done online by 2030.

Whether it’s gift or non-gift orders, indie stores can’t mimic T.J. Maxx’s big-box (bigger China?) approach, and need to use their brands’ warehouses as theirs and lean on drop shipping. 

Read my Tableware Today column: 
https://www.shoplocal.org/news.cfm/24321/Our-Retail-Predictions-Featured-in-Tableware-Today-Magazine

Read the full WSJ article:
https://www.wsj.com/business/retail/these-bricks-and-mortar-stores-thrive-in-an-online-world-2d666308?st=G1oULK&reflink=mobilewebshare_permalink

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WSJ Kate king t.j. maxx Marshalls Amazon drop shipping warehouse

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