Attract Customers by Offering Newsletter Discounts

Shop Local analyzed the websites for top selling brands in the tabletop and giftware industries. We noticed a common trend among these websites: a pop-up window offering a discount for signing up for a newsletter.

35% of the top 20 brands offer a discount for signing up for a newsletter. The discounts offered range from 10-20% off, and the only requirement is that a customer enters their email address to receive emails from the brand.

How This Affects Your Store:

• Brands are hurting your indie store's sales by offering these discounts online.
• Customers are more likely to buy directly from a brand's website in order to get a discount.
• Brands using these discounts are likely seeing a higher conversion rate and more return customers, boosting their competitive edge over your store.

How Shop Local Can Help Your Store:

• To make your store more competitive, we believe you should also offer a discount.
• Your store can offer a discount when a customer signs up for a newsletter.
• This discount feature can be turned on or off at any time.

If you wish to offer a discount on your Shop Local Store for signing up for a newsletter, please follow these steps:

1. Log in to your Shop Local account.
2. Hover over Management at the top of the page. From the drop-down menu, under "Business Profile & Settings," click Online Catalog & Store.
3. In the "Newsletter Sign Up & Incentive Discount" section, you'll see two drop-downs.
   • Set the "Promote signing up for a newsletter on your home page" to "Yes."
   • Use the "If "Yes" above, offer a one-time discount on a purchase when signing up for the newsletter?" drop-down to set your discount percentage. You may update this to 10%, 15%, or 20%.
4. Scroll to the bottom of the page and click Save Your Changes.

Tags:
brand survey promotions discounts

View Post on Shop Local