Dollars & Sense

Taco Bell-wether 🌮

Fast food is stuffing itself with software. Yum Brands, which owns Taco Bell and Pizza Hut, is embracing a few strategies we’ve chatted about, including software bundles and membership programs. It’s even investing in AI. Its budget: $21m last year. That’s a lot of lettuce. 

Does the market merit it? Well, 45% of Yum’s sales are digital. Likewise, we’re hearing website sales make up about half of our merchants' sales. Note: We’re not half of every merchant’s sales, but recent Forbes statistics  suggest we’ll get a bigger share with each year to come.  

The Wall St. Journal article also shares that about half of Yum Brands's sales are associated with their loyalty program. We've long sought to build a loyalty program (tentatively called "Save Local").

Taco Bell’s digital adoption inspires us. We want to cook up software bundles and membership programs. 

Read the full article here: 
https://www.wsj.com/articles/taco-bell-and-pizza-hut-are-going-ai-first-yums-new-tech-chief-says-2f423d5e?st=cy92m1yr1qe6bfu&reflink=mobilewebshare_permalink
 

Tags:
wsj taco bell walmart

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