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  1. News from Us
  2. News from Members
  3. Events
  4. Press
  5. Dollars & Sense
  6. Profile Stories
  7. Updates
  8. Training Calendar
  9. Training Videos
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Jason Solarek picture
Jason Solarek @ Bridge
March 10, 2024 • 10:09 PM
Dollars & Sense

Drive Local: Join Shop Local and Get a Free Tesla 🚗

Chris Kornelis, a journalist for The Wall Street Journal, shares how he replaced expenses with a new Tesla. This article inspired me to consider how we could help indie retailers get a free Tesla by trimming their labor costs.
Chris Kornelis, a journalist for The Wall Street Journal, shares how he replaced expenses with a new Tesla. This article inspired me to consider how we could help indie retailers get a free Tesla by trimming their labor costs.
The Tesla app has a Charge Stats feature. In this example, the app reports the user saved $966 in the last year by replacing gas with electric power. Gas would've cost $1,220 and they spent $254 on charging.
The Tesla app has a Charge Stats feature. In this example, the app reports the user saved $966 in the last year by replacing gas with electric power. Gas would've cost $1,220 and they spent $254 on charging.
In this example, the Tesla app reports the user saved $188 in the last 31 days. Gas would've cost $315 and they spent $127 on charging.
In this example, the Tesla app reports the user saved $188 in the last 31 days. Gas would've cost $315 and they spent $127 on charging.
For Existing Clients: If we had an app for existing clients, it may resemble this app inspired by the Tesla app. This mock-up shows a Shop Local app reporting the savings and stats for our client The Ivy House. Our service provides enough savings to deliver a new Tesla. (For the purpose of the client’s privacy, revenue statistics shown are not real sales numbers. Labor savings and costs shown are real numbers.)
For Existing Clients: If we had an app for existing clients, it may resemble this app inspired by the Tesla app. This mock-up shows a Shop Local app reporting the savings and stats for our client The Ivy House. Our service provides enough savings to deliver a new Tesla. (For the purpose of the client’s privacy, revenue statistics shown are not real sales numbers. Labor savings and costs shown are real numbers.)
This Shop Local app mock-up shows how much labor Juliska is saving its retailers. (For the purpose of the client’s privacy, revenue statistics shown are not real sales numbers. Labor savings and costs shown are real numbers.)
This Shop Local app mock-up shows how much labor Juliska is saving its retailers. (For the purpose of the client’s privacy, revenue statistics shown are not real sales numbers. Labor savings and costs shown are real numbers.)
For Existing Clients: When our client is logged into its account, it sees estimated labor savings. In this example, The Ivy House sees that it's saving $52,825 on labor.
For Existing Clients: When our client is logged into its account, it sees estimated labor savings. In this example, The Ivy House sees that it's saving $52,825 on labor.
Jason Solarek picture
Jason Solarek @ Bridge
March 10, 2024 • 10:09 PM
Dollars & Sense

Drive Local: Join Shop Local and Get a Free Tesla 🚗

How Store Owners Can Trade Wasted Labor Costs For a New Tesla Car
No one likes to pay for gas—just ask Tesla drivers. Chris Kornelis, a reporter for The Wall St. Journal, shares this week how he switched to a Tesla to save $100 a month ($1,200 a year!) on gas. 

This story is important to us because if someone will pick a car to save $1,200 a year, we should be able to find what they need to save in order to pick Shop Local’s Online Store. Let’s learn from Chris and his Tesla choice.

Making Replacement Savings Easy to See
The new Tesla had a $511 monthly payment, and Chris didn’t want more money out of his pocket. He wanted to replace existing costs. Therefore, he needed to come up with a list of expenses he could cut to save the $511. Tesla helped: its app estimated how much money he’d save on gas ($100) each month. Tesla helped throw his existing car “under the (electric) bus”. The app made it easy to see that replacing gas with a battery saves you money. 

Gas = Waste / Labor = Waste 
What gas is to a Tesla owner, labor is to our merchants. Labor often burns a hole in a store owner’s pocket, and once it’s gone, it’s gone. (In this way, shipping reminds me of shipping and shipping fees.) We need to communicate to merchants that they can replace labor with our Syncing technology. Syncing is just like getting in a Tesla—the savings start as soon as you push the “pedal” to Sync. 

Showing the Savings to “Drivers”
We need to show existing clients how much labor they're saving. Already we do that in a few spots, including on the Brand home page, the Brand manager, and the Performance stats page. Much like the Tesla app that shows gas savings, we want to drive home the point that we save them money. We want clients to know that leaving us would increase their “gas costs.”

If We Had An App
Let's imagine we had an app like Tesla's and we could show existing clients their savings. While Tesla's calculator shows Gas Savings, ours would show Labor Savings. In the example I've made, we can see that The Ivy House saves $51,037 a year in labor. (This calculation assumes we charge the new $149/month price for the Product Pass.). We see that Syncing is 500x cheaper than labor. With this much savings per month, our client can afford Chris’s Tesla lease of $511.

We’re More Than Syncing
In addition to our Syncing service, merchants save on labor because our service is faster to use. Other systems have a time-consuming front and backend interface. I estimate our hybrid front-backend system speeds up common actions (e.g. adding products, viewing registry lists) by 25%. This 25% savings is on top of the Syncing savings. We not only help a retailer switch from ‘gas to electric,’ but reduce  the price of electric charging. 

Our clients are receiving a new car and have more money in their pockets than before. It's as if they did a car trade, got a new car, and the dealer gave them cash on top of that.

When we show prospects and clients how much money they’re saving, that’s a wheel they’ll get behind.

Homework:
  • How can your business share how much it can save a prospective client?
  • How can your business share how much it is saving an existing client? How can you share how much more money it would pay if it left your service?

Read the full The Wall St. Journal article about switching to a Tesla for savings: 
https://www.wsj.com/personal-finance/save-money-subscriptions-buy-tesla-6cbcff05?st=5dur5hkbkv4wmwk&reflink=mobilewebshare_permalink

Learn about Shop Local’s Syncing service (treat yourself to a Tesla!):
https://www.shoplocal.org/syncing.cfm

Tags:
Tesla syncing wsj cut labor costs free Tesla the ivy house Juliska herend Vietri

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