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RetailDive Reports Online and Mobile Sales are the Winner for Black Friday 2023
A person shopping via mobile during the holidays. Consumers spent a record $9.8 billion online on Black Friday. Image credit ~ RetailDive/FreshSplash via Getty Images
RetailDive Reports Online and Mobile Sales are the Winner for Black Friday 2023
According to a recent RetailDive report, online and mobile purchases for Black Friday sales were the strongest, with smartphone sales leading at 54% of online sales. The article states consumers spent a record $9.8 billion online on Black Friday, according to data from Adobe Analytics. That’s up 7.5% from last year.Industry experts forecast that consumer spending will be up 2-3% year over year. The National Retail Federation projects 3-4% year over year. Consumers are cautious about spending due to inflation and will be looking for deals through sales, discounts, and free shipping. Standard shipping has been a popular option when fulfillment timing is not an issue.
What does this mean for Shop Local Retailers? Make sure you are well prepared to maximize your online sales opportunities in the coming weeks leading up to Super Saturday (the Saturday before Christmas). To do this, we recommend that you:
- Are synced to all the Brand Syncing partners you offer in your store.
- Have your top selling non-Brand Syncing brands loaded onto your account for your online customers to shop.
- Promote any discounts or offers you are running in your retail store on your Shop Local Store.
- Offer free shipping and let your customers know of fulfillment timelines.
- Publish your holiday store hours and events on your Shop Local site.
- Notify your customers if their online purchase may be picked up at the store.
- Be sure to post news and events and keywords on your Shop Local account to help boost your visibility in online searches so your customers can easily find you.
Contact your coaches at Shop Local if you have questions or need assistance preparing for the busy weeks ahead: [email protected]
We wish you a happy and successful holiday season!
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Read the full RetailDive article here:
Winners and losers of Black Friday 2023 | Retail Dive
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