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Software is often made up of a series of endless checklists. In the movie RoboCop, there were three Prime Directives (checklists) that the protagonist abided by with each action. In the finale, we learn about a fourth, hidden Prime Directive.
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Check, Please 📝
How a checklist can be used as a valuable tool for existing clients or prospects.
This past Thanksgiving, Austin Kleon, the author of "Steal Like an Artist" and other inspirational books, shared a free gratitude journal via his weekly email newsletter. (Please view that clever, hand-drawn journal here: https://austinkleon.substack.com/p/a-gratitude-zine) A part of this journal is making a list of what one is grateful for. (He also has an ad lib for gratitude!) I can imagine him having a gratitude checklist. A checklist is a very efficient tool to deliver information and help the reader interact with a goal. If lists are the lazy sibling of checklists and ad libs are its crazy uncle, checklists may be the “star child.” They deliver the most ROI.
In "$100m Offers," Alex Hormozi refers to checklists often. On his website, he offers an area where one can download free checklists, such as this one:
https://www.acquisition.com/training/offers/naming-products
If Hormozi were Kleon, he may have made the reader sign up for Substack to receive the gratitude journal. Hormozi’s book encourages us to monetize downloads and turn them into a ‘product’ in the form of a PDF, for example. We can then give out this PDF checklist to prospects, use it as an incentive to sign up, or even charge for it. (One doesn’t have to charge money for the item, but it’s good practice to imagine one could.)
Per Hormozi, our business is updating our marketing approach. We are promoting our checklist PDFs as an incentive to become a client. Put simply: join us and receive these great materials to help your business.
Homework:
- Make a checklist that your client can use.
- It can apply to any part of their business with you.
- In making the checklist, you may consider what objectives they have and what steps they go through to achieve them.
- Imagine that this checklist may be available in your website’s downloads area.
P.S. - I wrote about the importance of checklists here (sadly, our only post mentioning RoboCop):
https://bridge.myshoplocal.com/news.cfm/21658/Checklists-Can-Help-Save-Lives-and-Main-Street--
P.S.S. - Here is a Vimeo video showing how to use our website grader checklist:
https://bridge.myshoplocal.com/library.cfm?id=2561
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checklists hormozi kleon $100m offers austin kleon
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