Carol Schroeder wrote this neat article below about how to price items.
This reminded me an article in last week's Times about creative pricing.
The article reports that services like FeedVisor automatically change your Amazon.com prices, and services like Savored, from Groupon, let restaurants offer a percentage off a meal if the diner comes in at a certian hour.
Maybe a retailer can mimick this and offer a disount when shopping between 2 pm - 4 pm?
Carol's article:
On a recent flight to attend a gift show, I discovered that my seat-mate had paid less than half the amount for her airfare than I had paid for mine. Welcome to the world of dynamic pricing! Technically dynamic pricing means that the price of an item is determined by a specific customer’s ability to pay. In actuality, it means that prices are set based on what a specific customer is willing to pay. I probably bought my plane ticket later than my seat-mate, when fewer seats were available on the flight that fit my schedule. The airlines knew that I would be willing to pay a premium to go at that particular time.
Continue reading the article on Carol's blog here
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