A customer emailed me today and told me that she only ordered from a store because it offered free shipping. She reviewed many stores, and skipped over those that did not offer free shipping. Her message to me:
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I live in Atlanta, GA. I noticed when I was trying to find this plate that several of the sites were using the same e-commerce platform. I noticed that some had free shipping and some did not. So of course, I went with the company that provided free shipping no matter what state they were located in.
Thanks.
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Bridge recently compared retailers that offer free shipping to those that do not. We found that customers were 600% more likely to not complete their purchase on the sites of stores that did not offer free shipping. Note: free shipping does not have to entail offering free shipping on all orders, at any dollar amount. It can entail offering, for example, free shipping on orders over $100.