A Store Offering Free Shipping Is 600% More Likely to Receive An Order
Bridge recently analyzed stores that offer free shipping and found they were 600% more likely to receive an order.
Details:
Bridge assessed abandoned shopping carts. Stores that didn't offer free shipping had a 6x greater quantity of abandoned shopping carts than those that did offer free shipping.
Stores offering free shipping didn't offer free shipping on all orders. They offered it when the dollar amount of the purchase was over a set amount, which ranged from $1 to $999. The stores increased the likelihood of an order 6x.