Is Amazon's 'Viral' Growth Due to Mobile Phones?

Scott Galloway, a business leader and NYU professor, shares that we're now spending over 4 hours a day on our mobile phones--up from just 20 minutes in 2010. (…I wrote part of this post on my iPhone.) What does this mean? Lots of opportunities for Amazon--as well as Facebook, Instagram, and other tech titans--to sell to us. Our cell phones are, in essence, 1,000 'buy buttons' in our pockets (or on our nightstands) that encourage us to buy stuff online, any time of the day. 

I believe that mobile phones are often like a virus (a fitting analogy considering the current pandemic). Yes, phones invade your personal time, but I'm referring to something else: a consumer can walk inside Walmart (the host) and buy off Amazon (the virus). That's extremely deadly for the host, and it's why thousands of small, Main Street stores have closed since 2010. There is a surprising correlation between the launch of the iPhone and the death of indie retail. As we know, a record number of people own smartphones. As more and more shoppers are armed with this 'virus,' the virus inflicts more harm on indie businesses. 

Indie stores have not traditionally had the tech power needed to protect themselves.  This is where we come in. Bridge helps indie stores get 'digitally vaccinated' and bulk up to protect themselves against Big Tech.  We offer online stores that are filled instantly with thousands of products to sell. Our Store comes with a review feature, gift registry software, and a directory of almost 3,000 brands. Plus, it is secure.

Let's turn the tables on Amazon.  The next time a shopper walks into an Amazon 4-Star store, we hope they bring their mobile phone: they can browse a retailer's Bridge Store from within it.

......

Read stories from indie stores owners that use Bridge:
https://www.bridge.org/member-stories.cfm?retailer

Learn more about Scott Galloway's online business education offerings:
https://www.section4.com/

Tags:
virus amazon mobile phone usage

View Post on Shop Local