I think the phrase “E-commerce Community” is a good way to explain Bridge's offering. We're helping businesses share news, messages, pricing, files, pictures, and products.
Without Bridge, e-commerce is often a lonesome field. I believe this siloed nature is already starting to kill off traditional e-commerce operations. In its place, e-commerce platforms that bring together communities are flourishing. Platforms are the future--especially ones that support communities.
The phrase also includes the word “community,” and this speaks to Bridge helping real communities (towns, cities, villages) grow in light of threats from big, faceless tech players located in far off tech campuses.