Bloomberg shares how Amazon and Walmart use a 'pay to play' scheme to charge brands:
https://www.bloomberg.com/news/articles/2019-10-17/amazon-holiday-toy-list-slots-can-cost-brands-up-to-2-million
Excerpt:
What sets Amazon apart from other retailers is how much it charges for space on its toy page over the holidays. A narrow strip across the top of the web page costs $500,000 per month in November and December, up from $150,000 the rest of the year, according to documents reviewed by Bloomberg. A billboard ad atop the toys page runs $300,000 per month, up from $75,000 the rest of the year.
Similar spots atop Walmart’s toy page cost $180,000 in November and $132,000 in December. According to Comscore, Amazon generates about twice as much web traffic as Walmart, which could explain the discrepancy in pricing.
Read the full article:
https://www.bloomberg.com/news/articles/2019-10-17/amazon-holiday-toy-list-slots-can-cost-brands-up-to-2-million
Tags:
pay to play amazon walmart shopping list holiday list
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