E-commerce is going to double in the next seven years, predicts FedEx. When that happens, how prepared will your business be? How will you prepare your website, your staff, your shipping procedures, your pricing, and your sales expectations?

When e-commerce grows that much, who will control the market? How will customers shop? Via their mobile? Via Alexa? If e-commerce is the dominant form of shipping, how will your online product selection and prices be kept up to date online? If online shopping doubles, and Amazon doubles in its market reach and power, what does that mean for our industry? If online shopping doubles, and traffic to stores drops, how will that affect rent and property values? When online shopping doubles, and stores with little or no tech ability close, how will that affect the market buildings? The trade shows?

Next topic: let’s salute FedEx for saying no to Amazon. People in my industry keep telling me we can’t beat Amazon because too many people are addicted to its money. Well, FedEx just said no. Thank you.

Often when an industry doubles in seven years, that means there will be significant growing pains and for those not prepared flat out loses. We are facing a similar situation with global warming where water levels are rising and weather is changing dramatically. Retail is undergoing its own climate change that will leave many businesses under water. When FedEx keeps fueling this climate change, it may actually be hurting itself by helping close too many stores. By saying no to Amazon, FedEx just took a step to help slow retail climate change. Next, we have to get more businesses to join this movement. If FedEx can say no, what about the trade show buildings? Publications? Manufacturers? Surely, FedEx can’t be the only one that cares about the environment (aka our livelihoods and communities) over money.

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