In 2018, you may ask: are your stores worth 48¢? We think so ;)
We’ll explain more below.
1. Bridge is updating its pricing for brands in 2018.
What are we doing with this subscription fee that brands pay? We’re reinvesting it into your Bridge. In 2018, you’ll see:
A. More retailers will join you on Bridge. We’ve lowered the price for Bridge for your retailers. Retailers can now sync with more brands for less. For example, retailers can now sync with up to 10 Smart Brands for free. This will help more retailers sync with you.
B. We’re launching new features on your retailers’ free Bridge stores that will boost sales for your brands. With the addition of new selling features, you’re sure to see more orders.
C. You’ll receive new mobile features to make it quicker and easier to use Bridge on your mobile phone. For example, while on the road you’ll be able to do sales reporting via your mobile interface.
D. You’ll be able to more quickly add and edit your Bridge items. We’re going to make it easier to add items, update prices, run a sale, and more.
E. You’ll be able to run sales on your retailers sites that match your national sales campaigns. You’ll be able to keep the ‘cadence’ between your website and what is on your retailers’ sites. For example, you will be able to run ‘buy 3 get 1 free’ promotions, as well as ‘free gift with purchase’ promotions.
2. In 2018, Bridge’s charge for brands will be a tiered system. This allows brands that are small to pay less. And it benefits large brands because they’ll be getting better software that is easier to use to manage lots of products.
Here are the 2018 pricing tiers / plans:
Plan A: 20 Retailers: $0/month ~ FREE
Sync Smart Products with up to 20 retailers in the US and Canada.
Sync with unlimited sales reps.
Sync unlimited number of products.
Plan B: 50 Retailers: $24/month
Sync Smart Products with up to 50 retailers in the US and Canada.
Sync with unlimited sales reps.
Sync unlimited number of products.
Plan C: 100 Retailers: $48/month
Sync with up to 100 retailers in the US and Canada.
Sync with unlimited sales reps.
Sync unlimited number of products.
Plan D: 150 Retailers: $72/month
Sync with up to 150 retailers in the US and Canada.
Sync with unlimited sales reps.
Sync unlimited number of products.
Plan E: 200 Retailers: $96/month
Sync with up to 200 retailers in the US and Canada.
Sync with unlimited sales reps.
Sync unlimited number of products.
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Viewed another way, you're paying approximately $.48/month per synced retailer
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Bonuses:
i. Pay for the year and get one month free.
ii. For every 3 brands that you have in Bridge, we’ll give you a 4th brand free.
If you wish, you can compare Bridge to Dropbox or other file sharing services. These services often charge a monthly fee for storing large amounts data. But the difference is Dropbox sucks at getting your items on your retailers' sites. Dropbox is essentially a 1990s floppy disc with a shinier exterior. Only Bridge immediately puts your data on your retailers' sites.
FAQ:
1. How can you find our how many retailers you’re sync with? Here are the steps:
i. Login to your Bridge.
ii. Roll over “Management” at the top and from the drop down click on “Bridge Retailers.” This page will show you how many retailers are associated with your brand.
iii. The bottom of the page says how many stores are syncing with your brand.
2. What happens if you are syncing with 41 retailers? Then you’re monthly will be $24.
3. What happen if you are syncing with 53 retailers? Then you can either pay $48/month, or unsync your products from 3 retailers.
4. What if you have paid thru, for example, April 2018? You are grandfathered in to the old pricing until you renew your payment. You’ll start paying according to the new terms in May 2018.
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In closing, just like in 2017, we plan to boost your Bridge growth another 89% in 2018. That 89% growth is an 89% growth for your retailers and you.
We’re be working hard to convert your monthly subscription into orders for $1,000s for your business.
Tags:
pricing product syncing
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