LEADERBOARD
December 2024
Top-Performing Wedding Registry Retailers, Brands, & Products for December 2024
Published: January 2025
Top 40 Wedding Registry Retailers
Rank
November 2024
Rank
Rank
Upward
Movement
Movement
By gift registry sales / Base: 1,479 Retailers / December 2024 online revenue / Excludes in-store purchases
Top 40 Wedding Registry Retail Movers
Rank
Increase
By gift registry sales / % change in December 2024 online revenue vs. prev. month
Top 40 Wedding Registry Brands
7
Waterford
5
15
Simon Pearce
9
Base: 3,495 Brands / December 2024 online revenue / Excludes in-store purchases
Insight:
- Of the top 10 selling brands, 90% are Syncing brands.
- Of the top 20 selling brands, 90% are Syncing brands.
- Of the top 40 selling brands, 85% are Syncing brands.
Syncing Brands share products in real-time with authorized merchants.
Learn about the Syncing service.
Learn about the Syncing service.
Top 40 Wedding Registry Brand Movers
1
Royal Copenhagen
256%
3
Wedgwood
#35 overall
221%
4
SFERRA
221%
5
Julie Wear Designs
199%
6
L'Objet
195%
7
Sabre
169%
10
Sasha Nicholas
144%
11
Addison Ross
141%
13
Smithey Ironware Company
132%
14
Kim Seybert
128%
15
Elegance by Leeber
126%
By gift registry sales / % change in December 2024 online revenue vs. prev. month
Top 40 Wedding Registry Products
By units sold / December 2024
Insight:
Of the top 10 selling products, 100% are Syncing products.
Of the top 10 selling products, 100% are Syncing products.
Top 24 Wedding Registry Product Movers
By units sold / December 2024
Insight:
Of the top 10 moving products, 100% are Syncing products.
Of the top 10 moving products, 100% are Syncing products.
Use the Leaderboard to:
- See top-selling wedding registry products.
- Make informed decisions to increase your sales.
- Motivate your team. Comparing your business to others is an important tool to achieve success.
Tips:
-
View Full Results
We provide partial access to the Leaderboard to the public for free. You are invited to see the full top 40 results for each field when you have a Shop Local account. Full Leaderboard access is free for a retailer or sales rep, and available to brands that use the Syncing service.
You are invited to open a Shop Local account here. -
For Retailers Offering a Gift registry Service
You likely want to sell the best-selling brands and products. Therefore, you will want to contact the top-selling brands and the top-selling products that you do not already carry in order to grow your registry businesses. You can click a brand's name to contact it. -
For Brands Selling Gift Registry Products
You likely want to sell your products to the most successful registry retailers. Therefore, you will want to contact the top-selling retailers that you do not already sell to in order to grow your registry businesses. You can click a retailer's name to contact it.
About Leaderboard:
- Results are updated the 1st of each month and reflect the previous month's statistics.
- We value the privacy of our members. Leaderboard does not share specific sales data or revenue.
- Leaderboard's data is visible to members that make themselves visible. If one chooses to not make their business visible, they in turn will not be able to see complete information when in their profile. If a business wishes to opt out of participating, they visit their account Settings and update their account to be "Private."
Thanks to Our Partner Tableware Today
Leaderboard results are published in Tableware Today. We thank Tableware Today for helping us promote the best performers in our industry.
Visit our friends at Tableware Today:
tablewaretoday.com
tablewaretoday.com
Inspiration for Leaderboard
This article, which appeared in the October/November 2024 issue of Tableware Today, explains our inspiration for the Leaderboard.
TOP OF THE CHARTS
LET'S LEAD TOGETHER by JASON SOLAREK
LET'S LEAD TOGETHER by JASON SOLAREK
Money is tight for many indie retail shops. Owners often ask themselves: What brands and products should I invest in to get the best return for my business? We have an answer to this question. Welcome to the Leaderboard. In each issue through this new column, TOP OF THE CHARTS, I'll be sharing with you the best performing wedding registry brands and products according to my company's data.
There's something for brands and sales reps as well: we'll be showing you the best performing retailers. This sales information, which is collected and curated by my company, is only available in this publication and can help readers understand what brands and stores move the sales needle.
My inspiration for creating the Leaderboard was Peloton, the Internet-connected stationary bike company. During the pandemic, Peloton was a work-from-home darling; its valuation rose to almost $50 billion. Peloton's key feature was its ability for users to ride virtually alongside their friends and compete with them via a leaderboard feature. At Shop Local (my online platform that provides retailers and brands with tools to collaborate and run online stores), I created a leaderboard for our industry; swapping out fellow bikers for fellow brands and products.
If you're a retailer, you can use this information to scout new products and brands. If you're a brand or sales rep, you can use this information to tailor products to existing retailers or spot new merchants. We tally Leaderboard sales information from our online platform of 1,400 retailers, 3,000 brands, and 400,000 products.
We've focused the board on wedding registries – of which we host 80,000 – since registry orders make up the majority of online sales for our indie retailers. As with all print forms, there's a limit to what can fit in our print version here. But there's good news: you are invited to see more results for free on our website: shoplocal.org/leaderboard. When you open a Shop Local account you receive full Leaderboard access.
I invite you to 'ride' alongside your peers and praise them for their success. Each subsequent TOP OF THE CHARTS column will offer a new snapshot of who and what is leading our industry.
The Importance of Wedding Registries
This article, which appeared in the December/January 2024 issue of Tableware Today, explains the importance of wedding registries to indie stores.
TOP OF THE CHARTS
SAYING I DO TO THE REGISTRY by JASON SOLAREK
SAYING I DO TO THE REGISTRY by JASON SOLAREK
Our e-commerce platform helps 1,479 indie stores sell $22 million a year. Perhaps surprising is that more than 90% of these orders are wedding registry gifts. Our stores offer tens of thousands of goods for sale online with the lion's share being wedding gifts. Why are wedding registry sales 90% of online sales while non-gift orders account for just 10%? Because much of the non-gift registry cake is eaten by new entrants – brands selling direct and big tech retailers like Amazon, Zola, and Wayfair. D2C brands have ample margins to give up and big tech retailers are highly leveraged by Wall Street. Even legendary traditional retailers like Macy's, Neiman Marcus, Nordstrom, and T.J. Maxx have beenfelled.
There are many reasons why indies succeed with registries. Since brides register, on average, at three stores, these merchants have less competition. In a small pool, a store doesn't have to compete on price and give up margin. The indie store has a one-in-three chance of receiving the order. Compare that to a non-registry purchase. A customer can scour the web and buy from scores of websites, reducing the store's chance of receiving the order to just 1%. When there's a lot of competition, a store often can't compete on price, shipping charges, and delivery speed. Even if the indie retailer gets chosen, the margin on the order is likely much smaller thanks to all the competition. That's where our software and strategies come in.
Our e-commerce software with a built-in wedding registry service ensures our retailers' online stores are filled with top-selling wedding products couples want. We know what the top products are because our Leaderboard (the latest is shown below) tracks the data. The Leaderboard is not only a sales tool, but a collaboration tool. When indie stores are alone and isolated, they don’t know the latest sales trends to carry the right products. The Leaderboard fixes this bringing the best brands and products to the forefront. It's fitting that we work in the wedding registry business. Our software celebrates couples coming together and our platform and Leaderboard brings our members together. Our members say I do to collaboration. We invite you to walk down the (shopping) aisle with us.
Why January is Best Month to Offer a Wedding Registry Service
This article, which will appear in the February/March 2025 issue of Tableware Today, reveals when most registrants open a wedding registry.
TOP OF THE CHARTS
Catch the Registry Wave
by JASON SOLAREK
Catch the Registry Wave
by JASON SOLAREK
What are most brides-to-be doing in January on a Monday at 3 p.m.? If you answered, opening a wedding registry, you’re right. January is the most popular month to start a registry, Monday the most popular day, and most registries are opened between 3 and 4 p.m. (Side note: While most twentysomethings have internet access 24/7 on their mobile phones, it’s interesting they prefer to set up their registry during traditional work hours. A win for WFH, aka work from home.)
If your store already offers an online registry service setup, you’ve likely seen this wedding registry wave in past springs. If you don’t have an online registry service setup, don’t worry. February is the second most popular month, followed by March, and you can quickly and easily offer local brides an online registry service. More on that in a bit.
Our research extends to gift givers. Gift givers are most likely to give a wedding gift for $165 on Monday between 11 and noon. If you’re curious about what gift givers are giving (and what brides are registering for), you’re in luck. We track that and share it with you in each month’s Leaderboard. See the most recent month’s activity below.
In last issue’s column, I shared why wedding registries are a surefire way to succeed online. Here I’m sharing that now is the time to act. If you don’t have an online wedding registry service, or need a better one, you’re invited to get your free software at my company’s website: shoplocal.org.
In the coming issues, I’ll dedicate each column to an important part of improving your wedding registry service – from how you should set up your registry home page to how you can increase your checkout conversion. When you put all these pieces together, you’ll have your map to a successful and profitable wedding registry service.
In 2025, your indie store can get oceans of new registrants and registry orders. Let’s catch the wedding registry wave together.
