We've created a list of 5 best practices for uploading products to help you upload products like a pro:
- Options for importing products via different pages.
- Identifying key attributes you should include for new products.
- Organizing products into Departments.
- Organizing products into Collections.
- Adding images via the new “Add Product Images” page.
1. Options for importing products via different pages.
- Option 1: Add Up to 10 Products
- Helpful if you need to quickly upload a few products.
- Includes minimal information.
Have to add images and other info later.
How to Access:
1. Roll over Products at the top of the page.
2. Click Add a Product.
- Option 2: Import via Excel
- Helpful if you need to quickly upload a longer list of products.
- Includes more information but still slightly incomplete.
- Populate an Excel sheet with your products.
- Use sample file as a template.
- Follow the steps on the page to format your spreadsheet correctly.
- Include image links on the sheet or upload later.
Confirm your sheet is formatted correctly for import by following the import checklist.
How to Access:
1. Roll over Products at the top of the page
2. Click Add Products: Import via Excel.
- Option 3: Send File to Shop Local *Recommended
- Helpful if you need to import a large number of products.
- Includes the most complete information.
- Includes an additional review and assistance by our team to complete the sheet.
- Populate an Excel sheet with your products.
- Use sample file as a template.
- Include image links on the sheet or send Shop Local a folder.
- Shop Local will review in detail to remove any errors.
Cost: $35 per 100 items and $35 per 100 images
How to Access:
1. Roll over Products at the top of the page.
2. Click Add Products: Send File to Shop Local.
2. Identifying key attributes you should include for new products.
- Key attributes:
- High quality images
- Product name*
- Departments*
- Collection*
- Description
- Dimensions
- Keywords*

* = required field
Each Synced product contains 40 different variables, including:
- SKU
- UPC
- EAN
- Brand
- Collection / Pattern
- Product Name
- Department
- Secondary Department
- Tertiary Department
- Thumb Images
- Medium Images
- Large Images
- Description
- Keywords
- Designer
- Product Popularity (Likes)
- US Retail Price
- US Sale Price
- US Wholesale Price
- Height
- Length
- Width
- Capacity
- Weight
- New Item
- Item Can Be Monogrammed
- Special Order
- Date Product Added
- Date Product Edited
- Stock
- Material
- Oven Safe
- Dishwasher Safe
- Microwave
- Freezer Safe
- Case Pack
- Country of Origin
3. Organizing products into Departments.
- Benefits:
- Organizes products by how they’re categorized.
- Increases sales since items can be located easily.
- Helps customers find related items.
- View department hierarchy at productshare.org.
- Customers can shop by department. Departments also appear on a product's Details page.
4. Organizing products into Collections.
- Benefits:
- Groups products by pattern.
- Ensures other items in the same pattern are easy to find.
- Increases sales since items can be located easily.
- Tip: Don’t include the collection name in the product name.
- Collections can be created via your Collections Manager.
Collections appear twice on a product's Details page.
Related: https://www.shoplocal.org/help-center.cfm/687/Best-Practices-for-Collections-on-Shop-Local
5. Adding images via the new “Add Product Images” page.
- Add images to many products.
- Drag and drop images for multiple products at once.
Upload multiple images per SKU at once.
How to Access:
1. Roll over Products at the top of the page.
2. Click Add Pictures.