The Leaderboard highlights top-performing brands and stores, and registry products that drive their success. 

Ready to see your store climb the ranks? The steps below will help you boost visibility, increase registry activity, and turn your store into a top destination for engaged couples.

1. Add Top Selling Products & Brands to Your Online Store

• View the Leaderboard.
• Identify the high-performing products on the Leaderboard you do not yet carry. Ensure you sell the products and/or carry the brand--they are proven sellers.
• Prioritize carrying items that are part of a sales trend.
   

2. Expand and Refresh Your Product Mix

• Rotate seasonal registry products quarterly.
• Introduce exclusive bundles or registry starter sets to boost average order value.
   

3. Optimize the Registry Experience

• Feature "Top Registry Picks" from the Leaderboard. A great way to do that is by making a news post.
• Highlight the most-added registry products in email campaigns and in-store displays.
   

4. Build Relationships with Brands

• Contact top-selling brands you do not already work with.
• Negotiate better terms, early access to new product lines, or exclusive items.
• Collaborate on co-marketing campaigns and joint promotions.
   

5. Track and Share Performance

• Review Leaderboard data monthly and adjust your strategy around top performers.
• Promote registry sales milestones on social media to attract more couples.

Leaderboard Success Checklist

• Conduct a monthly check-in: Review Leaderboard rankings and sales trends on the 1st of each month.
• Keep your account visible: Visibility boosts access to complete data and increases exposure.
• Make data-driven decisions: Use Leaderboard insights to guide product, marketing, and sales strategies.
• Leverage momentum: Highlight "Top 100" achievements in newsletters, websites, and marketing materials.
• Build your network: Reach out to high-performing brands you are not yet working with.
• Continuously improve: Treat the Leaderboard as a feedback tool and adjust each quarter based on results.

To view the Leaderboard, please follow these steps:

1. Log in to your Shop Local account.
2. At the top of the page, hover over Network. From the drop-down menu, click Leaderboard.
    

Related Material

More info about the Leaderboard: https://www.shoplocal.org/help-center.cfm/526/Leaderboard-Page

Tips for Increasing Sales: https://www.shoplocal.org/help-center.cfm/631/Increasing-Sales-for-Retailers