Before we explain how to auto-share news, let's first explain why a brand or distributor would want to auto-share news. The industry issue that retailers and reps have is that they have little time to post news on their public news page. What if there was a solution to save them this time and post this news for them? There is: auto-sharing via Shop Local.
A brand can add news to its news page and have it appear on 100s of Synced retailers' home pages and news page without any work by the retailers. This saves retailers time. Note: since the brand is immediately posting news that a retailer's customers will see, the brand should use this feature wisely and sparingly. If the retailer wants, it can turn off this feature.
Examples of Syncing Brands that auto-share news:
- Beatriz Ball: https://beatrizball.myshoplocal.com/
- Calaisio: https://calaisio.myshoplocal.com/
- MacKenzie-Childs: https://mackenziechilds.myshoplocal.com/
Steps to Auto-Share News:
- Log in to your Shop Local.
- Once you log in, you will be automatically taken to your Dashboard. Near the top of your page, roll over +Add, then click News.
- On the News page, you'll see an area that says "Share your news, events, and what's on your mind." In this area, you will share your news. Enter your news content in this area. You can add:
- Title
- Content
- Keywords (** Tip: Separate keywords with commas)
- Brand (** Tip: If you distribute many brands, there is a drop-down with brands. Select one. You have to select one brand to use the auto-share feature.)
- Collection
- Images
- Files (**Tip: Click +Advanced Settings to add)
- Look for the "Auto-Share with Friend's Customers" checkbox. Check this to auto-share.
Please note the rules before checking this box. You can click "Tips about auto-sharing," which will show you some rules. You should only auto-post news that:- Is written as if it's coming from the retailer.
- Contains no links to your website or other 3rd party websites.
- Contains content that a retailer would be comfortable posting.
- There is text that says "Who can see this? Your:"
This tells you on whose public sites your auto-posted news will appear. After each business type, it shows you the number friends you have for that industry type. For example, it may say "Retailers (48)". That means that you have 48 retailers that you're friends with. When you share news, you'll be sharing with 48 retailers.
- Click the green Share button. Your news will now appear on all of your friends' sites.
The page will refresh after you share your news. At the top right of your news post, there are numbers showing the number of auto-shares and the number of estimated views for this post.
- The number of auto-shares is based on the number of connected retailers.
- The number of views is an estimate calculated by multiplying the number of connected retailers you auto-shared to by 30. For example, if you auto-shared with a total of 20 friends, the estimated audience would be 20 x 30 = 600 viewers.
In the example above, we can see that the Beatriz Ball post has an estimated audience of 281 auto-shares and an estimated 8,430 views.
If you wish to confirm that your news was auto-shared, you can visit one of your Synced retailers' sites. Click the retailer's name and visit their site. Below is an example.
A. Original post on Beatriz Ball's account: https://beatrizball.myshoplocal.com/
B. Auto-shared post on Royal Gifts and Fine China's account, a retailer Synced with Beatriz Ball: https://royalgifts.myshoplocal.com/
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