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  1. News from Us
  2. News from Members
  3. Events
  4. Press
  5. Dollars & Sense
  6. Profile Stories
  7. Updates
  8. Training Calendar
  9. Training Videos
  10. Jobs
+ Bridge in the News - Bridge in the News

13 Results:

May 23, 2024 TikTok Tick-Tock ⏳: Time Is Running Out on Traditional Retail
How social media influencers with the help of Amazon are bypassing brick-and-mortar retail shops
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TikTok Tick-Tock ⏳: Time Is Running Out on Traditional Retail
How social media influencers with the help of Amazon are bypassing brick-and-mortar retail shops
May 23, 2024
Kiara Springs, a 25-year old, is part of a new retail trend, shares The New York Times.  She sells about $10k/month online but doesn’t own a brick-and-mortar retail store, pay a landlord rent, go to the wholesale markets, or have a POS system. Her “sidewalk” to get traffic is TikTok, and her “POS” is Amazon.  Her “stockroom” is the brand’s warehouse. She has an Amazon affiliate account and goods are drop shipped.   

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March 27, 2024 RETAIL RELATIONSHIPS by MICHELLE HSIAO
RETAIL RELATIONSHIPS by MICHELLE HSIAO
March 27, 2024
Many years ago, as a new assistant at Lord & Taylor, the buyer cautioned me to not get too attached to people or merchandise. His wisdom was not cold-hearted, but a cautionary tale to keep emotional attachments in check. I was there to deliver strong financial results and if something wasn’t selling, I shouldn’t harp on it, but mark it down and move on. And, as far as work relationships were concerned, I should be a good coworker but not get attached to colleagues.

All these ...
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December 17, 2023 The new threat: Chinese apps backed with Chinese factories
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The new threat: Chinese apps backed with Chinese factories
December 17, 2023
The Atlantic shares how Chinese factories have found a new way around U.S. retailers and into our homes: Chinese apps. SHEIN and other Chinese apps are bypassing Amazon to be a new leader in Chinese goods.  In addition to Amazon, Target, Walmart, and indie shops now have a new group of digital competitors embedded in customers’ pockets. 

Except from The Atlantic article: 

MATERIAL WORLD
IS THIS HOW AMAZON ENDS?
An open embrace of cheap foreign products has helped ...
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December 16, 2023 Ask your staff to use Instagram to promote recent purchases
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Ask your staff to use Instagram to promote recent purchases
December 16, 2023
Staff at manor department stores like Saks are finding success with Instagram and social media. The Information shares this:

……….

Tyler Bell was encouraging all her clients to “tag your bag.” Every time Bell, a Saks Fifth Avenue stylist in Troy, Mich., closed a sale, she asked the buyer to show off their purchase on Instagram and tag her account, @tyler.saks. Bell posts Saks inventory multiple times a day on Instagram Stories. Her 27,000 followers will...
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November 8, 2023 TikTok Shop Is Teaming Up With U.S.-based Shippers
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TikTok Shop Is Teaming Up With U.S.-based Shippers
November 8, 2023
Tiktok’s shopping service is teaming up with ShipBob and Newegg to help it store and ship purchases made via the social platform, shares The Wall St. Journal.  

Read the WSJ article: 
https://www.wsj.com/articles/tiktok-brings-logistics-to-the-e-commerce-dance-b43d884d?st=twl1o44eyreceo0&reflink=mobilewebshare_permalink
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October 26, 2023 Affiliate Marketing: TikTok, Amazon, and Your Indie Shop
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Affiliate Marketing: TikTok, Amazon, and Your Indie Shop
October 26, 2023
TikTok and Amazon are battling in the retail space. TikTok wants to be a retailer, and Amazon wants to be more of an influencer platform.  These two share the same goal: get users to share a product link, recommend the product, and get a cut of the sale, shares The Wall St. Journal.

This article and these companies speak to the power of affiliate marketing. One of Amazon’s long-standing secret growth weapons has been affiliate commissions, and influencers are a well-known ...
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December 28, 2022 Referrals: Johnny Softwareseed 👨‍🌾 🍎
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Referrals: Johnny Softwareseed 👨‍🌾 🍎
December 28, 2022
In the book The Cold Start Problem, Andrew Chen says that the 'network effect’ is really three effects: 
  • The acquisition effect 
  • The engagement effect
  • The monetization effect 

In the beginning, a business seeking to build a network has to concentrate on acquiring users, even if they are non-paying. Companies often give away the service, especially software companies, and we can see that with Facebook, Slack, TikTok, and many others.  Bridge didn’t do ...
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October 3, 2022 Are We Time Givers or Takers? ⌛️⏳
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Are We Time Givers or Takers? ⌛️⏳
October 3, 2022
Scott Galloway, the NYU business professor and firebrand, pens a weekly, attention-grabbing article about business trends. In last week’s post, he noted the rise of the attention economy.  (...Yes, my post is an attention-seeker writing about an attention-seeker writing about attention.) Comparing our current economy to those of the past, Mr. Galloway notes that today’s oil is time. He tracks the growth of digital companies like Netflix, Microsoft, Facebook, and TikTok that...
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July 6, 2022 'Dem Apps 🍎
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'Dem Apps 🍎
July 6, 2022
In the movie Good Will Hunting, Matt Damon, who plays a handsome MIT janitor moonlighting as a math savant (can one say, “Hollywood career vehicle”?), woos a young lady (played by the actress Minnie Driver) by outmaneuvering a few competing, obnoxious cads. When Damon’s character gets the girl's telephone number, he proudly shows it to the other guys and boasts, with his South Boston access, “How 'bout ‘dem apples?”  I imagine Tim Cook imitating this...
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December 30, 2021 Bloomberg: Shopify vs. Amazon
Bloomberg: Shopify vs. Amazon
December 30, 2021
Last February e-commerce company Shopify Inc. replaced the “Ottawa, Canada” dateline that began its press releases and earnings reports with a strange new one: “Internet, Everywhere.” The geographical shift came at the insistence of Shopify’s founder and chief executive officer, Tobi Lütke, who tends to view such matters through the prism of cold, hard logic. In May 2020, only a few months into the pandemic, he’d made the early, seemingly rash decision to...
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February 2, 2021 Boosting Links Leading to Your Site => Boosting Your Sales
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Boosting Links Leading to Your Site => Boosting Your Sales
February 2, 2021
ModernRetail shares some insights about boosting traffic:

"About 26.8% of Amazon’s traffic comes from search engines ... while close to half — 43.8% — of Walmart’s web traffic comes from search. Boosting those numbers is a simple matter of boosting external links. Because most major search engines give significant weight to the number of referral links that drive people to a given page, one way for Amazon to ensure that its products rank highly in search results ...
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August 29, 2020 Walmart Is Building An Advertising Platform
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Walmart Is Building An Advertising Platform
August 29, 2020
Walmart is building an advertising platform and seeks to acquire entities like TikTok that have lots of eyeballs. It can advertise its own products as well as those from its third-party sellers.  View Post
April 25, 2020 Niche Social Networks
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Niche Social Networks
April 25, 2020
Today’s Wall Street Journal surveys niche social networks like Strava for fitness, BakeSpace for cooking, and Rate Your Music for music.

To this list I’d add: Bridge. Bridge is a niche social-media network serving the retail community. We connect thousands of businesses including brands, retailers, sales reps, publications, and trade groups. 

The article shares people last year spent 57 billion hours on social networking and messaging apps via Android devices.  

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Press: Shop Local & Bridge in the News
Tableware Today Column: Saying I Do To Registries
Tableware Today Column: Saying I Do To Registries
October 2024

Tableware Today: New Leaderboard Column from Shop Local
Tableware Today: New Leaderboard Column from Shop Local
August 2024

Shop Local Helps Indie Merchants in Florida Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Florida Get Google Sales Leads 🔍
April 2024

Shop Local Helps Indie Merchants in Tennessee Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Tennessee Get Google Sales Leads 🔍
April 2024

Shop Local Helps Indie Merchants in Louisiana Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Louisiana Get Google Sales Leads 🔍
April 2024

Shop Local Helps Indie Merchants in Delaware Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Delaware Get Google Sales Leads 🔍
April 2024

Shop Local Helps Indie Merchants in Pennsylvania Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Pennsylvania Get Google Sales Leads 🔍
March 2024

Shop Local Helps Indie Merchants Get Sales Leads in Mississippi
Shop Local Helps Indie Merchants Get Sales Leads in Mississippi
March 2024

Shop Local Merchants Are 60% of Google Page 1 Results in South Carolina
Shop Local Merchants Are 60% of Google Page 1 Results in South Carolina
March 2024

Shop Local Merchants Are 50% of Google Page 1 Results in Georgia
Shop Local Merchants Are 50% of Google Page 1 Results in Georgia
March 2024

Shop Local Helps Indie Merchants Get More Sales Leads than Big-Box Stores Using Google
Shop Local Helps Indie Merchants Get More Sales Leads than Big-Box Stores Using Google
February 2024

Shop Local Retailers Rank on Page 1 of Google in 60% of States
Shop Local Retailers Rank on Page 1 of Google in 60% of States
February 2024

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